With the slowdown of smartphone growth, the trend of content design is no longer just around mobile, but instead a new trend, "Multiscreen."

In the last few years, the phrase "mobile first" has become popular. Attach "mobile first" to your fund management company and your business value will multiply. It's similar to "dot-com," "slo-mo," "cloud-based," and "big data." The prosperity of these trends. But while mobile design is still an important part of any development strategy, the concept of "mobile first" and "mobile only" is becoming obsolete and will only be appropriate for those situations. and specific application.

The preferred idea for mobile is to design an online experience for the mobile Web before designing for the desktop. In many cases, it has a broader meaning, such as a design that is almost mobile-centric or mobile-centric, with development efforts being a priority for mobile. Of course, the reason is the huge growth in mobile usage, compared to the time spent on PCs or other monitors such as televisions. But while the amount of data consumed on mobile continues to grow exponentially, primarily in video and multimedia content, the shift to data-consumption devices has begun to slow down.
Why is that? Seems like the revolution that Steve Jobs mentioned, "the post-PC era" had to pause a little or perhaps it slightly deviated in a different direction from his prediction. While sales of laptops and PCs are unlikely to be in the uptrend, this market is not dead.

Instead, we are seeing a shift to thinner consumer devices, with applications and content in the cloud. For example, Chromebooks also have their own market segments, such as K-12 education. We are also seeing a revolution in the tablet market, with some successful products like the Surface, as we grow with the combination of both worlds. The tablets are excellent multimedia content consoles, and are especially useful in industries such as real estate or the pharmaceutical business. But for most experts, the PC is still the dominant device, and the smartphone / tablet is just an accessory.

Another factor is the steady growth and improvement in the quality of Web applications and responsive design, as content can respond to the screen from time to time. This seems to have eliminated the quarrel between native app and HTML5, or at least until one of the two disappears becomes a concern. In the next few years, both of these will almost certainly coexist, as the trajectory of hardware innovation is shorter than software and user experience revolution.
So what does this mean? It seems that the focus of the design is less on the "mobile first" experience and more on optimizing the multi-screen experience, or "screen of the moment." Let's face it. If we were naming a smartphone today, we would call it a laptop, rather than a smartphone. This device has a unique and immense value: always with you, always on, location, and more useful than ever. So developing the evolution of these laptops is very important. It's likely that in the next few years, we will see a combination of tablet form factors, laptops and Chromebooks in some way.


We should also pay attention to the role of the TV in all this. When content comes with other factors, such as the cloud platform and less wiring than, better looking and more interactive, and equipment commonly known as "TV sitting in a small room of you" It could be a 60 inch screen and easily moved around your home. Or images will be projected onto a large plane.

The "mobile first" concept has evolved into a "multiscreen" strategy. This evolution will force online content and applications to be adjusted, based on portable computing devices and the context of each moment.